B2B Design Director / Designer
UpSkill Universe is a global training provider that has outgrown its original proposition, requiring a new identity reflecting its increasing range of services and maturity.
The new identity and website had to help unify and inspire new employees, reflect the company’s leading position, empower inclusivity as well as set the stage for future growth.
A major part of the exercise was the creation of a new logo. Determined not to incorporate the overused arrow, we chose instead to show ‘up’ in the complementary imagery: people looking upwards, optimistic images, and a guiding star.
