Journeo is a pioneering technology group that connects the transport community with their travel in real-time. It had all the right ingredients but it needed to tell its story with more authenticity and passion and in line with its business strategy.
A new purple colour and Gilam typeface combines clarity and accessibility with the warmth and empathy they were looking for. While a graphical device called ‘the stream’ gave the visual elements both a window for details and a focal point that suggests movement and connection – exactly in line with Journeo’s products and services.