B2B Design Director / Designer
Global Expat Pay, a start-up software solution and data management service in the Global Mobility sector, needed to create its brand identity and value proposition.
Collaborative workshops involving industry figures and advisors were conducted to define the brand, proposition, target audience, and messaging.
The outcome was a fully realised brand identity, value proposition, target personas, messaging matrix, marketing strategy, and the launch of the website and core marketing content.
